ART DIRECTION
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BEHIND THE SCENES
LOGO DESIGN
Corporate, retail and creative branding with experiential destination advertising.
Digital, print, direct mail, environmental and catalogue design in all stages.
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ART DIRECTION (from concept to completion)
Motherhood Maternity 2018-2020 Campaigns:
MiMi Maternity – Brand & Logo Creation
Burt’s Bees Partnership – For the Little “Honey”
Rainbow of Nudes – You Are a Body of Work
All Boobs Are Good Boobs – National Breastfeeding Month
The Sustainable Collection – Featuring Repreve® Recycled Fabric
Real Mothers. Real Stories. Real Life. – Motherhood Rebranding
Holiday Campaign – Tis The Season to Be Pregnant
A Pea in the Pod Maternity 2018-2020 Campaigns:
Shimla Collection – East Meets West Capsule
Volvo Partnership – Have Style, Will Travel
Partnership with Pietro Brunelli – La Dolce Vita Dress
This Works Well – Work Pants for the Working Mom-to-Be
Holiday Campaign - Mother is Magic
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SOCIAL
Instagram Handles: @motherhoodmaternity @apeainthepodmaternity
Blog Content Art Direction/Graphic Design: 40weeksofchic.com | blog.destinationmaternity.com
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CLIENTS
Volvo | Burt's Bees | Macerich | The Forbes Company | Ivanhoe Cambridge | Brittany Mondrinos Consulting
Anthropologie | International Gallerias in Russia/Germany/Poland Dubai/Canada
West Edmonton Mall | AT&T | Medco | Microsoft | Christopher Designs Jewelry
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EDUCATION
FASHION INSTITUTE OF TECHNOLOGY, BFA ADVERTISING DESIGN on-site
classes and workshops with Creative Directors at: SAATCHI & SAATCHI
EURO RSG WORLDWIDE | CLIFF FREEMAN | HILL HOLLIDAY | OGILVY & MATHER
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ACHIEVEMENTS
Finalist of the Hollywood Reporter Key Art Awards 35th annual student competition,
honoring excellence in movie advertising, for “Sideways“.
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One Club New York student work display of campaign development for Roomba and Singer.
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KlaudiaVitaleCreative@gmail.com 732.757.7821
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